Factores antecedentes de los encuadres de juego estratégico y temático en la cobertura de campañas electorales locales en el contexto mexicano

Frida V. Rodelo

doi:10.32870/cys.v2020.7643

Autores/as

Frida V. Rodelo Universidad de Guadalajara https://orcid.org/0000-0002-7547-2446

DOI:

https://doi.org/10.32870/cys.v2020.7643

Palabras clave:

Teoría del framing, Campañas políticas, Comunicación política, Encuadres

Resumen

La investigación sobre qué factores en la cobertura de los medios están asociados con los encuadres temático y de juego estratégico puede ayudar a comprender las causas de la proliferación de ambos encuadres periodísticos. En este artículo se analizó la cobertura de radio y televisión de las campañas electorales de 2018 en el estado de Jalisco (México). Nuestros hallazgos muestran una mayor presencia del encuadre temático en comparación con el encuadre de juego estratégico, y confirman que el tipo de concesión y sector de la organización de medios, el tipo de elección, el género de la candidatura y variables temporales-contextuales predicen el uso de ambos encuadres periodísticos de forma significativa.

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